SFC Media Days 2026
For SFC Media Days, I developed the creative direction and motion design system for a fast-paced graphics package designed for a volume studio LED wall environment. Built around kinetic typography and modern sports broadcast aesthetics, I created a fully customizable Adobe After Effects template that allowed for rapid adaptation across 14 different teams while maintaining a cohesive visual identity. The system was designed to support quick updates to team names, colors, logos, and slogans while optimizing motion and pacing for large-format LED wall playback.
Role: Lead Designer & Animator
Time: 2.5 weeks
Broadcast Edit Integration
Each background was built to enhance the pacing, energy, and branding of the individual team videos while creating a cohesive immersive environment for the athletes standing in front of the wall during filming. Working closely with editors Meghan Linn and Andrew Cheung, the graphics were developed to translate seamlessly between the LED wall content and the final edited hype videos, helping create a unified cinematic look across both the physical set and post-production deliverables.
Design Quilt
